Content Strategy
Maybe you don’t need more content. Maybe you need the right content, showing up in the right places.
I can help you with that.
How does it work?
Content strategy is the plan behind everything you publish. It answers three questions: who you are talking to, what they need to hear from you, and where and when to say it.
Without a plan, content tends to happen in bursts, whenever there’s time. With a plan, every email, blog post and social post builds on the last and moves people closer to choosing you.
What’s involved?
It starts with getting to know your business, your customers and the voice that sounds like you. I look at what you’re already publishing and what your competitors are saying, so we can find what sets you apart.
Then, I build a content plan and calendar tied to your goals, such as growing your email list, supporting a launch or attracting new customers. Finally, I write it: blog posts, email sequences that welcome and nurture new subscribers, newsletters, social media content, or articles ghost-written in your name.
Because the plan is tied to clear goals, we can see what’s working. I track how your content performs, from email opens and clicks to website visits, and use that data to shape what comes next. You end up with consistent content that sounds like you and amplifies your message.
Services are available as a retainer or single projects.
Let’s start creating your content strategy.
- Content audits and competitor research
- Brand voice development
- Content plans and editorial calendars
- Email sequences (welcome, nurture and launch)
- Email newsletters
- List building and lead magnets
- Blog posts and long-form articles
- Ghostwriting and thought leadership
- Website and landing page copy
- Product and sales support content
- Content performance tracking and reporting